Sugaring NYC Studio.
Location: Salem, NH
Project Type: Retail Fit-Out / Tenant Improvement
Year: 2023
Overview
Sugaring NYC’s retail fit-out transformed a raw tenant space into a thoughtfully designed retail environment tailored to the unique needs of a wellness brand. The project included spatial organization, lighting and material design, compliance with NYC codes, and coordination with landlord and contractors to deliver a functional, inviting space that reflects the brand’s identity.
Role
Architect of Record and Project Management — Full design through construction documentation, permitting coordination, and construction administration for the tenant fit-out.
Design Challenges & Solutions
Converting a white box into a branded environment:
The existing lease space was delivered as a “white box” — a blank interior with basic HVAC, finished ceilings, and walls ready for tenant customization. We worked from this base state to create a space that feels welcoming, intuitive, and aligned with Sugaring NYC’s brand experience.Circulation & customer experience:
Retail fit-outs must guide customers through zones — reception, service areas, retail displays — in a way that feels seamless and intuitive. We developed a layout that respects operational flow while maximizing usable space.Code & accessibility requirements:
NYC has strict accessibility, fire safety, and signage requirements. We coordinated design solutions that meet these standards while maintaining a refined aesthetic.Coordination with landlord and build-out team:
Tenant fit-outs require close collaboration with the building’s landlord and contractors to ensure compliance with base building requirements and to align schedules. This coordination helps avoid delays and surprises during construction.
Project Highlights / Features
Brand-aligned finish palette: Selections of materials, colors, and lighting that reinforce Sugaring NYC’s identity.
Functional layout: Clearly defined customer zones and staff workspaces for enhanced flow.
Retail display integration: Designed to accommodate merchandise, signage, and point-of-sale elements without clutter.
Code compliance: Accessibility, egress, and safety details addressed in all construction documents.
Efficient coordination: Smooth collaboration with consultants and contractors to support budget and schedule.
Photography courtesy of Dave Corrigan Photography